Why you should link your RoundUp App profile on your website
Organizations get better results when they actively promote their RoundUp App partnership to their audience. Plus, we’ve found that for our top-performing nonprofits, 50%+ of the daily traffic to their RoundUp App profile comes from direct links they include on their website!
Your audience likely already uses your website as their first point of contact when they want to donate to you. By linking your RoundUp App profile you’re making it easier for them to start giving.
How other nonprofits feature RoundUp App program
Nonprofits rely on the continued support of both current and new donors. So when it comes to highlighting ways to donor, they’re experts! We’ve collected some examples of how nonprofits currently using RoundUp App promote and feature us on their website. There are three ways we recommend featuring us on your website:
- Including us in your navigation or your header
- Including RoundUp App in featured sections on your homepage
- Including RoundUp App in your “ways to donate” or “donate now” pages.
Through custom embeddable donation forms
Nonprofits that use RoundUp App have access to custom embeddable donation forms. These forms link donors directly to a nonprofit’s page in RoundUp App, allowing them to easily make donations. Our forms can be customized with brand colors and custom donation amounts, so you can let your brand identity shine!
Nonprofits that use RoundUp App have access to custom embeddable donation forms. These forms link donors directly to a nonprofit’s page in RoundUp App, allowing them to easily make donations. Our forms can be customized with brand colors and custom donation amounts, so you can let your brand identity shine!
Through links in their navigation and header
Want to know the best place to include info about RoundUp App on your website? It’s in the header! Headers and navigation menus on websites are the most visited and clicked places. This is because they’re crucial to helping new audience members navigate your site.
There are many different ways you can include links to your RoundUp App profile in your header. You can include a direct link like “RoundUp for change,” a custom donate button, or include us in the drop-down options of your menu!
Here are some examples of how other nonprofits have included RoundUp App in their header:
USTA Flordia includes RoundUp App in their header and as a featured section in their hero slider.
Use one of our custom donate with RoundUp App image buttons
Make it easy for potential donors to find your RoundUp App profile by using one of our premade “Donate with RoundUp App” buttons.
You can embed one of these buttons as an image anywhere on your site and link them directly to your RoundUp App profile. These work great on pages listing how to donate, in footers, or in blog posts, articles, or even email campaigns!
Download a set of these image buttons to use here.
Through featured sections
If you’re using a website builder or a custom theme on popular content management systems like WordPress, you likely have the option of adding in featured sections.
These types of sections are a great way to connect your audience to crucial pieces of information or to direct them immediately to your RoundUp App profile. One way to highlight RoundUp App is to create a new featured section dedicated solely to the RoundUp method of donating.
In this section, you can briefly explain how RoundUp donations work, why they’re important, and provide a direct link to your RoundUp App profile. Here are some creative ways nonprofits working with RoundUp App have done just that.
Through ways to donate pages
Most nonprofits offer their donors multiple ways to donate to their organization. Whether it’s through monthly donations, one-time gifts, donating in honor or memory of someone special, or through RoundUp purchases, all donations are important.
To help donors keep track of the multiple ways they can contribute to an organization, most nonprofits create a “ways to donate” or “donate now” page. These pages are a great place to embed or link to your RoundUp App profile.
When linking us in pages like these, you can emphasize the RoundUp method of donating plus how RoundUp App allows donors to easily make one-time gifts, monthly gives, and gifts in honor or memory of someone special!
Here are some examples of how nonprofits working with RoundUp App have featured us:
The Be Kind Project links directly to their RoundUp App profile on their “Donate” page!
“Ways to Give” page
Do you have your own creative way of highlighting your RoundUp App profile? Share your examples in our community slack channel!
