One of the most important parts of a RoundUp App custom registration page – or donation form – is the impact statement. If a potential donor is unsure of whether or not they will support your nonprofit through RoundUp App, your impact statement can be the deciding factor.
All of the impact statements on RoundUp App’s custom registration page start with “Donating the spare change from your credit or debit card purchases allows us to” and then your nonprofit has 70 characters to complete the sentence. We enforce the 70 character limit to keep the impact statements concise and easy to digest.
Here are our top three tips for writing an impact statement that drives conversions for your custom registration page:
1. Make Your 70 Characters Count
Keeping an impact statement down to 70 characters forces you to be mindful about what you are writing. Often when we’re writing for work there are phrases we use again and again without even thinking about it. When was the last time you really thought about how you phrase your case for support?
Be intentional about each word you choose for your impact statement.
2. Be Specific
Find a balance between keeping your impact statement simple and being specific about the projects or initiatives that RoundUp App donors are helping to fund.
While it can be tempting to write about everything your nonprofit is working on, you don’t want to overwhelm potential donors by trying to squeeze too much into your case for support. But don’t swing too far in the other direction by making too general of a statement. Your nonprofit is unique and you want potential donors to know what sets you apart from similar organizations.
3. Avoid Jargon or Specialized Language
Another writing trap we all fall into, but can be especially relevant for nonprofits, is using jargon that might be unfamiliar to the average person. Internally there are words we’re accustomed to using to describe what we do, but without context, certain keywords or phrases might cause confusion.
The most successful and persuasive statements often use “plain language” writing. The easier your mission is to understand, the better time your audiences will have connecting with your mission and feeling inspired to support it.
Putting it all Together
With all of those lessons in mind, here’s a sample impact statement for a food bank, before using our three tips:
Donating the spare change from your credit or debit card purchases allows us to combat food insecurity by providing nourishing meals to those in need.
While that sample impact statement falls within the 70 character limit, it’s quite wordy and not everyone may be familiar with phrases like “food insecurity.” Instead, a food bank might say something like this instead:
Donating the spare change from your credit or debit card purchases allows us to feed the hungry with dependable, nutritious meals.
Use these tips in all of your writing to help create a clear case for support that donors will understand and that will inspire them to take action.
To learn more about RoundUp App and register your nonprofit, visit our nonprofit page.