Why Choose RoundUp App for Your Fundraising Efforts?

When it comes to raising money for your nonprofit, there are a lot of options out there. So, why choose RoundUp App?


The Numbers

Let's start with the numbers. Nonprofit reports over the past few years have consistently shown that the popularity of online and mobile giving is continuously on the rise. According to Blackbaud's 2017 Charitable Giving Report, online charitable giving increased by an impressive 12.1% and online giving now accounts for 7.6% of overall fundraising. And of those online donations, more than 21% are made with a mobile device.


Graph showing the increase in online donations made on a mobile device year after year
Image: Blackbaud 2017 Charitable Giving Report

Plus, RoundUps are reported as the most common way of giving to a charity. Over a 2 year period, 50% of Americans donated by rounding up during checkout.


The Donor Experience

Offering donors the opportunity to "just donate their spare change" is a smaller perceived ask than asking for a monthly donation (even though the end result is the same).


Plus, the signup process really is easy! After setup is complete, donors use their cards in-store and online as usual. They do NOT have to open or use the app during checkout. It works seamlessly in the background to calculate the RoundUp amount for each transaction.

App user settings screen

Donors also have complete control over their giving. They can add and remove cards, set a minimum and maximum donation amount, pause donations at any time and cancel their account right in the app. This means that your nonprofit doesn't have to worry about any customer service or account maintenance.


The final piece of the donor experience – security – is something that we take very seriously at RoundUp App. That's why we partner with Stripe and Plaid to process transactions. Only Stripe has access to donor's credit or debit card numbers and Plaid's API establishes the connection between the app and the donor's credit or debit card accounts. In short, no card information or bank credentials are ever stored on the app or our servers.


The Impact

The average RoundUp App user gives $15-$20 each month. So even with just 25 RoundUp App donors, you could raise an extra $6,000 a year for your nonprofit. The best part is that these donations are predictable and allow you to spend less time focused on fundraising, and more time focused on your mission.


Plus, we offer the tools and resources you need to be successful with RoundUp App without feeling overwhelmed and alone. Registered nonprofits receive access to a library of marketing templates plus donor reporting in an easy-to-use format. You also have access to an administrative dashboard with all of your donor information and more.

Nonprofit dashboard example

It's also completely free to sign up and start using! So why not register your nonprofit for RoundUp App today and add an extra source of reliable, monthly donations to your revenue stream.

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